My name is David T. Hsia (that’s SHAH). I’m a Taipei-born, LA-bred creative director that loves sweating the details and is a sucker for a good beat. With over 15 years of experience in visual design, art direction and branding, I’ve worked on and managed just about every kind of creative brief from clients of varying fields, Fortune 100 to home office. Off-hours, I’m usually record-digging and writing about my collection.
Anheuser-Busch, Beats by Dre, Dropbox, Gett, Google, G-Technology, Headspace, Hinge, The Honest Company, National Gallery of Art, Quaker, Samsung, SanDisk, SFMOMA, St. Louis Blues, Stolichnaya, Studio Museum in Harlem, Toyota, Western Digital, YouTube
R/GA, Hustle, 72andSunny, Saatchi & Saatchi, Momentum, Group 360, Protein, Hook Studios, CK&D
Cannes Lions, One Show, Webby Awards, FWA, The Bees, MIXX Awards, IAC Awards, Google Creative Sandbox, Great Plains Journalism Awards
T: 626 278 5431
Toyota’s new tagline and shift in brand philosophy meant a rebranding was in order. ‘Let’s Go Places’ embodies energy, aspiration, optimism and consumer inclusiveness with the brand. The task involved new logo lock-ups, brand identity standards and an online style guide.