Hello

My name is David T. Hsia (that’s SHAH). I’m a Taipei-born, LA-bred creative director that loves sweating the details and is a sucker for a good beat. With over 15 years of experience in visual design, art direction and branding, I’ve worked on and managed just about every kind of creative brief from clients of varying fields, Fortune 100 to home office. Off-hours, I’m usually record-digging and writing about my collection.

Clients

Anheuser-Busch, Beats by Dre, Dropbox, Gett, Google, G-Technology, Headspace, Hinge, The Honest Company, National Gallery of Art, Quaker, Samsung, SanDisk, SFMOMA, St. Louis Blues, Stolichnaya, Studio Museum in Harlem, Toyota, Western Digital, YouTube

Agencies

R/GA, Hustle, 72andSunny, Saatchi & Saatchi, Momentum, Group 360, Protein, Hook Studios, CK&D

Recognition

Cannes Lions, One Show, Webby Awards, FWA, The Bees, MIXX Awards, IAC Awards, Google Creative Sandbox, Great Plains Journalism Awards

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Info

Client

Toyota Corolla

Project

The 2014 Toyota Corolla‚Äôs complete design overhaul was cause for celebration. The perennially boring, but dependable Corolla is completely transformed into a bold, aggressive and cutting edge vehicle. Design and development of campaign graphics and look & feel for all platforms. Art direction for print and outdoor.

Photography: RJ Shaughnessy

Role

Art Direction Design

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