Client
100 Cars For Good
Project
Each year, Toyota donates 100 cars to nonprofit organizations in need of a set of wheels. Organizations interested in being considered will receive a welcome kit with program information as well as a camera to record their story for submission. Stories are then posted online, where the top 100 are decided by votes.
Role
Design
Client
Toyota Brochure
Project
Design of the master template for all Toyota model brochures.
Role
Design
Client
Toyota Camry
Project
The Camry Effect – 6.8 million Camry owners can’t be wrong. The Camry Effect website allows owners to contribute their stories and experiences about their car as well as delivering useful facts and shopping tools for new buyers.
Site Development: Resn
Role
Design
Client
Toyota Yaris
Project
“Yaris. It’s A Car!” is Toyota’s first digital launch for their most basic model. During a looping, interactive tour video of the car users were allowed to alter the behavior of the host, the nature of the content and play games. Design of graphics, interface, game visuals, props and overall look & feel.
Awards: Cannes Cyber Lions Shortlist, FWA Site of the Day, Webby Nominee, The Bees Nominee, IAC Awards Best of Show, MIXX Awards Silver
Interactive Development: Acne
Role
Design
Client
Toyota Prius c
Project
Life is like a game and with the Prius c as your game piece, you’ll have everything you’ll need to get to the next level. Design and development of campaign graphics and look & feel across platforms. Art direction and design of print, outdoor and digital.
Awards: One Show Interactive Merit Award, Webby Honoree, FWA Site of the Day, Google Creative Sandbox
Illustrations: Rizon Parein, Interactive Development: Stopp
Role
Art Direction Design
Client
Toyota Brand
Project
Toyota’s new tagline and shift in brand philosophy meant a rebranding was in order. ‘Let’s Go Places’ embodies energy, aspiration, optimism and consumer inclusiveness with the brand. The task involved new logo lock-ups, brand identity standards and an online style guide.
Role
Design
Client
Toyota Corolla
Project
The 2014 Toyota Corolla’s complete design overhaul was cause for celebration. The perennially boring, but dependable Corolla is completely transformed into a bold, aggressive and cutting edge vehicle. Design and development of campaign graphics and look & feel for all platforms. Art direction for print and outdoor.
Photography: RJ Shaughnessy
Role
Art Direction Design
Client
Toyota Venza
Project
Empty nesters now have a reason to get out there and stay active. Unfortunately, their kids aren’t so happy about it.
Photography: Tony D’Orio
Role
Art Direction Design
