Hello
My name is David T. Hsia (that’s SHAH). I’m a Taipei-born, LA-bred creative director that loves sweating the details and is a sucker for a good beat. With over 15 years of experience in visual design, art direction and branding, I’ve worked on and managed just about every kind of creative brief from clients of varying fields, Fortune 100 to home office. Off-hours, I’m usually record-digging and writing about my collection.
Clients
Anheuser-Busch, Beats by Dre, Dropbox, Gett, Google, G-Technology, Headspace, Hinge, The Honest Company, National Gallery of Art, Quaker, Samsung, SanDisk, SFMOMA, St. Louis Blues, Stolichnaya, Studio Museum in Harlem, Toyota, Western Digital, YouTube
Agencies
R/GA, Hustle, 72andSunny, Saatchi & Saatchi, Momentum, Group 360, Protein, Hook Studios, CK&D
Recognition
Cannes Lions, One Show, Webby Awards, FWA, The Bees, MIXX Awards, IAC Awards, Google Creative Sandbox, Great Plains Journalism Awards
Best Damn Brewing Co.
Brand design and creative direction for Anheuser-Busch InBev’s hard soda brand, Best Damn Brewing Co. The brand development included product naming, brand design, packaging design and brand voice.
Creative Direction
Design
Gett NYC Launch
Gett, an Israeli based ride-share service that offers $10 flat rates and promises never to surge, looked to make a splash upon entering the NYC market. The brief had a sole objective: attack Uber. We created dozens of cheeky headline based OOH ads plastered across the city and gained an enormous amount of earned media. Within the span of its 2 week run, Gett increased their marketshare by 400%.
Creative Direction
Design
Stephanie & David
Invitation and website design for our wedding!
Design
Various
Design for various branding/brand identity projects.
Design
Anheuser-Busch
Print and outdoor art direction and design for various Anheuser Busch and affiliated brand products.
Art Direction Design
Logos
Logo designs for various clients.
Design
Greedy Genius
Art direction and design of lookbooks and promotional material for the lifestyle sneaker brand.
Photography: Tuan Lee
Art Direction Design
Alger-Triton International
Book design for Alger-Triton International, the global leader in creating distinctive lighting designs and fabrications for hospitality and gaming projects worldwide. The exhaustive 400+ page compendium was sent to architecture and interior design firms to showcase Alger-Triton’s designs for clients including Ritz Carlton, Marriott, Hyatt, Hilton, Four Seasons, St. Regis and Westin.
Design
ALIVE Magazine
ALIVE is St. Louis’ premier lifestyle, fashion and culture magazine. Creative direction, design and consultation of branding, editorial and look and feel.
Award: Great Plains Journalism Award – 2014 Magazine of the Year
Art Direction Design
Corolla Live Colorfully
The newly designed Toyota Corolla inspires drivers to elevate every moment and live colorfully. Art direction and design for print and outdoor.
Photography: Dave Hill
Art Direction Design