Hello

My name is David T. Hsia (that’s SHAH). I’m a Taipei-born, LA-bred creative director that loves sweating the details and is a sucker for a good beat. With over 15 years of experience in visual design, art direction and branding, I’ve worked on and managed just about every kind of creative brief from clients of varying fields, Fortune 100 to home office. Off-hours, I’m usually record-digging and writing about my collection.

Clients

Anheuser-Busch, Beats by Dre, Dropbox, Gett, Google, G-Technology, Headspace, Hinge, The Honest Company, National Gallery of Art, Quaker, Samsung, SanDisk, SFMOMA, St. Louis Blues, Stolichnaya, Studio Museum in Harlem, Toyota, Western Digital, YouTube

Agencies

R/GA, Hustle, 72andSunny, Saatchi & Saatchi, Momentum, Group 360, Protein, Hook Studios, CK&D

Recognition

Cannes Lions, One Show, Webby Awards, FWA, The Bees, MIXX Awards, IAC Awards, Google Creative Sandbox, Great Plains Journalism Awards

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Info

Client

Best Damn Brewing Co.

Project

Brand design and creative direction for Anheuser-Busch InBev’s hard soda brand, Best Damn Brewing Co. The brand development included product naming, brand design, packaging design and brand voice.

Role

Creative Direction
Design

Client

Gett NYC Launch

Project

Gett, an Israeli based ride-share service that offers $10 flat rates and promises never to surge, looked to make a splash upon entering the NYC market. The brief had a sole objective: attack Uber. We created dozens of cheeky headline based OOH ads plastered across the city and gained an enormous amount of earned media. Within the span of its 2 week run, Gett increased their marketshare by 400%.

Role

Creative Direction
Design

Client

Various

Project

Design for various branding/brand identity projects.

Role

Design

Client

Anheuser-Busch

Project

Print and outdoor art direction and design for various Anheuser Busch and affiliated brand products.

Role

Art Direction Design

Client

Logos

Project

Logo designs for various clients.

Role

Design

Client

Greedy Genius

Project

Art direction and design of lookbooks and promotional material for the lifestyle sneaker brand.

Photography: Tuan Lee

Role

Art Direction Design

Client

Alger-Triton International

Project

Book design for Alger-Triton International, the global leader in creating distinctive lighting designs and fabrications for hospitality and gaming projects worldwide. The exhaustive 400+ page compendium was sent to architecture and interior design firms to showcase Alger-Triton’s designs for clients including Ritz Carlton, Marriott, Hyatt, Hilton, Four Seasons, St. Regis and Westin.

Role

Design

Client

ALIVE Magazine

Project

ALIVE is St. Louis’ premier lifestyle, fashion and culture magazine. Creative direction, design and consultation of branding, editorial and look and feel.

Award: Great Plains Journalism Award – 2014 Magazine of the Year

Role

Art Direction Design

Client

Corolla Live Colorfully

Project

The newly designed Toyota Corolla inspires drivers to elevate every moment and live colorfully. Art direction and design for print and outdoor.

Photography: Dave Hill

Role

Art Direction Design

Client

Heroes of Conservation

Project

Toyota sponsors Field & Stream magazine’s Heroes of Conservation program which honors individuals who work to create, improve and restore fish and wildlife habitat. These heroes are featured in a gatefold spread in the magazine. Design and art direction of the outer gatefold featuring a camouflage pattern constructed of game animals.

Illustration: I Love Dust

Role

Art Direction Design