My name is David T. Hsia (that’s SHAH). I’m a Taipei-born, LA-bred creative director that loves sweating the details and is a sucker for a good beat. With over 15 years of experience in visual design, art direction and branding, I’ve worked on and managed just about every kind of creative brief from clients of varying fields, Fortune 100 to home office. Off-hours, I’m usually record-digging and writing about my collection.
Anheuser-Busch, Beats by Dre, Dropbox, Gett, Google, G-Technology, Headspace, Hinge, The Honest Company, National Gallery of Art, Quaker, Samsung, SanDisk, SFMOMA, St. Louis Blues, Stolichnaya, Studio Museum in Harlem, Toyota, Western Digital, YouTube
R/GA, Hustle, 72andSunny, Saatchi & Saatchi, Momentum, Group 360, Protein, Hook Studios, CK&D
Cannes Lions, One Show, Webby Awards, FWA, The Bees, MIXX Awards, IAC Awards, Google Creative Sandbox, Great Plains Journalism Awards
WD My Passport,
To celebrate the launch of WD’s newly redesigned My Passport and My Book hard drives we created a social media awareness campaign that was as colorful and eye-catching as the drives themselves. Using kinetic product teasers, Facebook 360º videos and artist collaborations we challenged our target audience to stop scrolling and take notice.
Best Damn Brewing Co.
Brand design and creative direction for Anheuser-Busch InBev’s hard soda brand, Best Damn Brewing Co. The brand development included product naming, brand design, packaging design and brand voice.
Ibi is latin for “there, in that place”. It’s also the name of a cloud storage device that allows you seamlessly collect all your photos from multiple devices and privately share them with your favorite people. The brand development involved everything from naming and identity to UX/UI to packaging design and launch campaign.
Brand refresh for the flash memory manufacturer. After being acquired by Western Digital, there was a desire to give the SanDisk brand an update and distinguish it from other brands in the portfolio. The ask was to re-position SanDisk to be less focused on tech and more lifestyle driven.
Gett NYC Launch
Gett, an Israeli based ride-share service that offers $10 flat rates and promises never to surge, looked to make a splash upon entering the NYC market. The brief had a sole objective: attack Uber. We created dozens of cheeky headline based OOH ads plastered across the city and gained an enormous amount of earned media. Within the span of its 2 week run, Gett increased their marketshare by 400%.
WD’s My Cloud Home is a cloud storage device that allows you to easily customize and organize your digital files anyway you choose. For the product launch, we approached professional climber and photographer, Jimmy Chin to provide a compelling use case for the product.
Director: Dave Meinert / Furlined