Client
WD My Passport,
My Book
Project
To celebrate the launch of WD’s newly redesigned My Passport and My Book hard drives we created a social media awareness campaign that was as colorful and eye-catching as the drives themselves. Using kinetic product teasers, Facebook 360º videos and artist collaborations we challenged our target audience to stop scrolling and take notice.
Role
Art Direction
Creative Direction
Client
Anheuser-Busch
Project
Print and outdoor art direction and design for various Anheuser Busch and affiliated brand products.
Role
Art Direction Design
Client
Greedy Genius
Project
Art direction and design of lookbooks and promotional material for the lifestyle sneaker brand.
Photography: Tuan Lee
Role
Art Direction Design
Client
ALIVE Magazine
Project
ALIVE is St. Louis’ premier lifestyle, fashion and culture magazine. Creative direction, design and consultation of branding, editorial and look and feel.
Award: Great Plains Journalism Award – 2014 Magazine of the Year
Role
Art Direction Design
Client
Corolla Live Colorfully
Project
The newly designed Toyota Corolla inspires drivers to elevate every moment and live colorfully. Art direction and design for print and outdoor.
Photography: Dave Hill
Role
Art Direction Design
Client
Heroes of Conservation
Project
Toyota sponsors Field & Stream magazine’s Heroes of Conservation program which honors individuals who work to create, improve and restore fish and wildlife habitat. These heroes are featured in a gatefold spread in the magazine. Design and art direction of the outer gatefold featuring a camouflage pattern constructed of game animals.
Illustration: I Love Dust
Role
Art Direction Design
Client
Toyota
Project
Toyota changed their tag line to signal a new era of excitement, optimism and inclusiveness for the company. Art direction of the anthem spot to launch “Let’s Go Places.”
Director: Joaquin Baca-Asay
Role
Art Direction
Client
Toyota Prius c
Project
Life is like a game and with the Prius c as your game piece, you’ll have everything you’ll need to get to the next level. Design and development of campaign graphics and look & feel across platforms. Art direction and design of print, outdoor and digital.
Awards: One Show Interactive Merit Award, Webby Honoree, FWA Site of the Day, Google Creative Sandbox
Illustrations: Rizon Parein, Interactive Development: Stopp
Role
Art Direction Design
Client
Toyota Corolla
Project
The 2014 Toyota Corolla’s complete design overhaul was cause for celebration. The perennially boring, but dependable Corolla is completely transformed into a bold, aggressive and cutting edge vehicle. Design and development of campaign graphics and look & feel for all platforms. Art direction for print and outdoor.
Photography: RJ Shaughnessy
Role
Art Direction Design
Client
Toyota Venza
Project
Empty nesters now have a reason to get out there and stay active. Unfortunately, their kids aren’t so happy about it.
Photography: Tony D’Orio
Role
Art Direction Design
