Gett NYC Launch
Gett, an Israeli based ride-share service that offers $10 flat rates and promises never to surge, looked to make a splash upon entering the NYC market. The brief had a sole objective: attack Uber. We created dozens of cheeky headline based OOH ads plastered across the city and gained an enormous amount of earned media. Within the span of its 2 week run, Gett increased their marketshare by 400%.
Creative Direction Design